![]() On the other hand, Apple is primarily a consumer company, and makes most of its profit selling hardware, like its iPod music players and Mac computers. This means that their business targets pretty much everyone, from home computer owners to developers and enterprises which in turn stretches the purpose of their website to try and serve everyone. That’s not to say that they don’t sell to consumers - they do, and they have consumer only product lines as well, such as the Xbox gaming console, and of course home users also buy Windows and Office. Microsoft primarily makes its profits from business to business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises. ![]() One important thing to note before we proceed to compare these two websites is that each company’s business revolves around different markets. Well, in this article we’ll take a look at both websites for closer examination from a usability point of view. The two giants pride themselves for producing cutting edge consumer and business products, and are leading the developments in software and hardware.īut what about their websites? How do they both compare, and more important, which one is better and more usable? ![]() Today we’re going to compare the websites of two monumental companies: Apple and Microsoft. ![]()
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December 2022
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